Connecting.. Selling.. Succeeding!
Corporate Relationship Marketing
Corporate relationship marketing is the co-ordinated pairing of entrepreneurs and corporations by arranging focused and effective meetings with various owners or upper management of companies that we identify as good matches. Instead of blindly talking to unknown attendees at a cocktail party, our approach is to create a directed meeting between business owners and executives with a common purpose of finding trading partners and referral sources. We use a combination of remote virtual meetings using Zoom® and on-site group meetings to maximize meeting efficiency and effectiveness.
THESUBURBAN.COM
Born in Montreal, Marcie Balaban spent hear early years in Saint-Laurent, graduating from the old Sir Winston Churchill High School (now LaurenHill Academy) in the late 1970s. After a decade marketing fabrics and clothing in the garment industry, she transitioned to marketing commercial relationships, coordinating the pairing of entrepreneurs and businesses through her corporate matchmaking services. The Suburban recently spoke to Balaban, president of Let’s Get Going. The conversation has been edited for length and clarity.
The Suburban: Tell us about your parents.
Marcie Balaban: My father, Ben Balaban, was a very successful businessman. He was also involved in theatre and was almost a catalyst for me at first becoming a motivational speaker because I grew up watching him in different venues. That became part of my life. He passed away 14 years ago and my mother, a homemaker who was also my best friend, passed away in October 2014.
The Suburban: What did you do after high school?
Balaban: I went to Dawson College in social sciences to study psychology and marketing. I did one year at McGill University in sociology and psychology then went right into the garment industry.
The Suburban: What was your first job in that industry?
Balaban: I worked for Esprit de Corps (Esprit), one of the biggest international sportswear lines. I was in my mid-to-late 20s and I got in on the ground floor when they opened the Canadian division. I was in sales, dealing with clients, and was there for a couple of years. Then I worked for Adorable Lingerie, which was the first time I was able to really merchandise colour outfits and textures, which helped me to become who I am today.
The Suburban: How long did you remain in the garment industry, and what did you do when you moved on?
Balaban: About 10 years and because I had been interested in psychology and self-development, I knew I wanted something bigger, something different. I got on a bus and attended my first Anthony Robbins seminar in Ottawa. I joined Toastmasters International, which is a public speaking organization. Toastmasters introduced me to being able to speak on stage. It felt natural and I equate that to watching my father on stage. I wasn’t an actor or an actress, but loving self-development and having learned how to merchandise, I knew I had something to tell people. I did about 11 months of research and started my company in 1995.
My first event was at a small place on the West Island. People were listening, and that’s when I realized there’s something here. There’s something I’m doing that’s working.
The Suburban: What was that first event about and what came next?
Balaban: It was all about teaching people how to follow their dreams, how to believe in something bigger than themselves and understand what it is to have a purpose in life. I went from the stage to doing events at golf courses and conference rooms, always in Montreal. When I realized my business was becoming more corporate I took steps to take it to next level.
The Suburban: Describe what you do.
Balaban: My job has become that of a sales director. I will put an owner together with another owner, creating a business relationship that I know can make money. For example: John Smith, out of Toronto, owns a printing company and can go anywhere because everybody can work remotely. But he’s only been dealing with local companies that call him. I show people that they don’t need to stay stuck where they are. They can do business with people across borders, matching them to somebody else to do business. It’s not your typical networking.
The Suburban: How have you evolved your business since COVID?
Balaban: Before COVID I was doing in-person meetings in conference rooms with about 10 or 11 company owners, talking about business relationships and results. When COVID hit, my clients said, ‘We can no longer do it in person. You’ve got to get on Zoom.’ I then began dealing with clients in Montreal, Toronto and elsewhere. Because of Zoom, it grew from talking to small company owners to bigger companies’ decision-makers: CEOs, VPs and directors. I was connecting them with people they would never normally meet and could see that they were doing well together.
The Suburban: What motivates people?
Balaban: I believe in putting a carrot in front of you, meaning, have a goal. Have one great reward that you need to wait for. That gets you up in the morning and pushes you forward. Looking forward to a substantial reward can give your life a strong sense of purpose.
Lets Get Going/Corporate Matchmaking and our services…
a note from The President Marcie Balaban
Good day to you, 😊 July 2025
Thank you for looking at our website and reading up on all our services. I wanted to give you more pertinent information on exactly what we are doing and how you would benefit 100%.
- I have been in the business of building business relationships for over 30 years
- Our focus in Lets Get Going, is; to give you a surplus of opportunities; both in Quebec and Toronto, through our process of ; zoom meetings and/or in-person meetings that include other owners of companies who also believe in building and having a great relationship with other company owners.
- Customized Zoom meetings that focus on your company. Members invited into this meeting, will have already gone to your website and are prepared to build a business relationship with you immediately.
- Results oriented is truly what we are all about.
- Every zoom meeting has a Purpose and is never random. The number of Zoom meeting are unlimited, both in group meetings and individual meetings.
- You will always meet “an owner or decision maker”.
- Our client-service department will make sure that you have individual meeting with selected members that are confidential and results oriented
- We have the right staff in place to walk you through meetings to ensure you are maximizing your time with us.
- All services that you can do direct business with.
- We do approximately 114 business matches on a monthly basis.
- Companies are 10+ years in business and are not start-ups.
- A “One Pager” of your company is something that we will create with you so that you are “ on point” at every meeting.
- We guarantee a minimum of 25 meetings with presidents either from the Toronto or Quebec.
We look forward to speaking with you as it is easy to join us, and to be part of THE SUCCESS that we have built, and continue to build.
Ask us about our special 14 month access to ALL SERVICES AND MEMBERS. This special offer is for a limited amount of time.
Founder and President
Marcie Balaban
Let’s Get Going
in 33 seconds
Click here for more video about Let’s Get Going
direct from Marcie Balaban
Our Services
Lets Get Going is committed to bringing you sales results.
What we will do for you
Lets Get Going provides our members with a combination of remote virtual and on-site meetings with the goal of helping members to build, establish and create new business opportunities by meeting and interacting with other business owners and management.
Relationship Marketing
Relationship Marketing is the co-ordinated pairing of entrepreneurs and corporations by arranging small boardroom meetings with various owners or upper management of companies that Marcie believes are good matches.
Our approach is to create a directed meeting between business owners and executives with a common purpose of finding trading partners and referral sources.
About Us
Learn About what defines our purpose and makes us your best choice for Corporate Relationship Marketing
We’re Passionate About Creating important relationships for business people
This our PURPOSE!
A message from our President
I wanted to explain to you the importance of “Corporate Matchmaking” that we are so dedicated and committed to offering the Montreal Business Community.
There is a process in building quality long term business relationships and we understand this and have it down to a science. By introducing you to Presidents, Vice Presidents, Directors or Managers, it gives you the opportunity to build solid new relationships with significant decision makers in Montreal corporate head offices.
My job is to seek out the “best that Montreal has to offer” in the way of business people and business opportunities for you.
Let’s Get Going! will make sure that you are introduced and satisfied with each appointment that we arrange for you. These appointments are either one on one in your office or in a small group where you are building first time relationships with 2-3 Presidents of different services at a location discussed.
To date, we are involved with over 120 bilingual corporations in Montreal, touching on all services A-Z. Our clients are from downtown, Laval, East-End and the West-Island. We will go as as far as Ottawa or Toronto as we see the link for you.
Today,we see the Success of Let’s Get Going! more than ever before because honestly building business relationships “the old fashioned way” which is face to face and establishing trust with your goals and objectives in mind, is truly the only way to go.
We look forward to sending you great referrals!
Sincerely,
Who is Marcie Balaban
Marcie Balaban is a Sales Consultant and Business Matchmaker for Small–Medium-and Large Companies
Marcie Balaban began her career in 1995, as a Business Motivational Speaker and Coach. In 2004, she then became the Author of “Marketing Your Greatest Asset…You!”
Our Process
Lead Generation
Follow-up
We will make follow-up calls to YOU the CLIENT through our Corporate Matchmaker. This ensures your attendance and results at all meetings we arrange for you.
On-Site Meetings
We will provide YOU the CLIENT with “on site” corporate matchmaking services that will take place either at your location or at another member’s location.
One-on-One
We can set up individualized “One on One” meetings with other members for YOU the CLIENT if you so choose.
Latest News
When the pandemic hit this Zoomer said “Let’s Get Going”
It is truly remarkable. I work twice as hard and I love every minute of it! It’s not work; it is a ‘purpose’ in helping companies grow their sales and stay motivated.”